February Bizboost: Elevate Your Small Business Game

Navigating the dynamic realm of business requires constant visibility. Did you know that 75% of searchers find it easier to locate what they need through PPC ads? One powerful strategy to enhance your online presence is through search advertising on top engines like Google and Bing.

Quick Tips for PPC Success:

1. Run local PPC ads to target customers in your area.
2. Craft a strategic keyword list for your PPC campaign.
3. Experiment with search ads for promotions, specific products, and even your business name to optimize results.

Marketing and Promotion Ideas for February:

• Embrace the spirit of love with a Valentine’s Day sale. Share the love by sending promotions directly to your customers’ inboxes.
• Honor Black History Month (U.S.) by showcasing quotes from Black leaders on social media, encouraging your audience to share their favorites.
• Raise awareness for Heart Disease Awareness month by sharing resources on social platforms.

Email Subject Lines to Capture Attention:

• “Freeze! February Offers Incoming”
• “[Name], February Finds to Buy ASAP!”
• “Super Savings for the Super Bowl”
• “Deals as Sweet as Your Sweetheart”

KEY HASHTAGS: #valentinesday, #blackhistorymonth, #hearthealth, #groundhogday, #loveyourpetday

Key Awareness Dates in February:

• Black History Month (U.S.): 01 – 29 February
• L.B.G.T.+ History Month: 01 – 29 February
• Time to Talk Day: 02 February
• World Cancer Day: 04 February
• International Day of Human Fraternity: 04 February
• Race Equality Week: 05 February
• National Apprenticeship Week: 05 February
• Reclaim Social Day: 06 February
• Safer Internet Day: 06 February
• International Day of Zero Tolerance for F.G.M.: 06 February
• Lunar New Year or Chinese New Year: 10 February
• Shrove Tuesday (Pancake Day): 13 February
• Galentine’s Day: 13 February
• Valentine’s Day: 14 February
• Ash Wednesday: 14 February
• International Book Giving Day: 14 February
• National Love Your Pet Day: 20 February
• World Day of Social Justice: 20 February
• Rare Disease Day: 29 February

This February, leverage these strategies and align your promotions with key awareness dates to give your small business a powerful boost. Stay visible, connect with your audience, and watch your business flourish.

Visit tmushell.com for all of your marketing needs.

Visit GGBCOC.org to join the GNV Black Business Directory or the Greater Gainesville Black Chamber Of Commerce!